Monday 21 March 2016

How to reduce eCommerce bounce rate


Bounce rate is that the percentage of single page visitors to a website. Visitors can leave in different ways;  by closing the browser window, hitting the back button, typing a link into the address bar or clicking on a link to an external site. On most websites, you want visitors to convert by clicking through to another of the site’s web pages. But if the visitor bounces means the visitor didn’t find what he or she was looking for or the web page was too difficult use. For eCommerce website development in Chennai a high bounce rate isn’t something to be ignored. You can lower your eCommerce website bounce rate in 7 steps.

1) Make navigation simple
2) Provide good content
3) Enhance usability
4) Use good layout
5) Speed up page load time
6) Optimize for mobile
7) Remove pop-up advertisements

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