Thursday, 7 April 2016

The Do’s and Don’ts of eCommerce


As eCommerce specialists, we know how to build a successful eCommerce website. Everything you see on our websites has been cautiously thought out, skilfully executed and most significantly tested. Here are our top 12 Do’s and Don’ts of eCommerce sites.
Do…
1. Keep it clean
2. Add search functionality
3. Easy and logical user experience
4. Include unique and creative product descriptions
5. Good photography
6. Security/card icons
7. Up sell, cross sell related products
8. Design for all devices
9. Promote/offer free delivery
10. Include videos
11. Test before your site goes live
12. Make it personal
Don’t...
1. Overcomplicate the checkout process
2. Overload your homepage
3. Hide links
4. Add irrelevant page titles

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