3 styles of Haul Videos for eCommerce marketing

Haul videos are proving be a major breakthrough in eCommerce business marketing efforts. According to Google, around 40 percent of shoppers who watched a product in a “haul” video went to the eCommerce website in India, increasing the chance of making a visitor into a buyer. Haul videos are basically videos in which mainly female shoppers describe their recent purchases in fashion, beauty products and home decor. They explain in details aspects such as product quality, product prices and shopping experience.

1) Sponsored Haul videos: eCommerce businesses directly contact haulers to make videos about their products.  

2) Parody videos: Instead of making traditional haul videos, eCommerce brands can add a comic twist with parody videos.

3) In house videos: eCommerce brands can make videos that help their customers in styling and dressing for events appropriately.

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