Role of social media in E commerce industry

Social media plays an important role in the eCommerce development company in Delhi. So is it better to involve on every social media or just a handful ones?? Important point to be noticed is that most of the brands do not have sufficient time for investing in social media while some brands try a broader spectrum analysis. Due to this fact it is better to select and manage a few social Medias and mange them well. Selection of the social media should be relevant upon the customer base. If the customer base is comprised of females between the ages of 25 to 50 then it is relevant to choose Pinterest in the social media strategy. LinkedIn should be chosen if your products and services are more B2B by comparison. 
For more reference eCommerce development in Delhi