Advantages of eCommerce website development

Online shopping has become very common these days after the explosion of eCommerce websites. In fact, even retailers who have their stores in different countries of the world has opted for eCommerce website development as they have understand that it is something that is here to stay. Moreover, most people these days prefer shopping online over visiting stores and spending hours there. eCommerce solutions are offered by eCommerce website development in Bangalore and when looking for one, make sure that you go for a company that has only experienced eCommerce developers. Here are some of the benefits of owning an eCommerce website:

• Low operational costs
• Increase in customer base
• Customer convenience
• Easy to enter the market

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Easy ways to increase profits on your eCommerce site

Many of the eCommerce companies should be sitting in a far better situation today than they are, but, they continue to struggle because they’ve got caught up in the day-to-day operation of their business and put aside the most important activity that’s vital to eCommerce website development company’s long-term success – following a game plan.  We’ve all heard the old adage, when you fail to plan, you plan to fail. If you’re truly doing all that you can to ensure that your ecommerce business reaches its potential. Here are 25 ways to increase profits on your eCommerce site.

Make sure your site is built right!

Categorize products and services by how your customers will search for them

Powerful search capabilities

Great customer service

Get traffic to your website

Paid search engine marketing(SEM)

Search Engine Optimization(SEO)

Partnering sites

Affiliate sales

Currency

 Local currency

If you ship internationally, accept US currency payments

Shipping

 Provide shipping costs ASAP!

 Provide fair shipping prices

 Free shipping incentives

Brokerage Fees and Customs

 Do your research related to both brokerage fees and customs

Taxation 

 Make sure that your shopping cart is legal

Adding value

 Rate and comment on  your products and services

 Collect testimonials

Cross-sell

Complimentary products and services

Extended warranties

Recommendations

Others also bought

Spend only $10  more to qualify for free shipping

Communicate

 Email

Newsletters

Social media

Loyalty memberships

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The 4 Biggest Challenges Facing eCommerce Businesses

Running a successful eCommerce business can be rewarding and challenging. If you sell a good product, it can be difficult to get the word out about your business if you don’t have a well-designed eCommerce website in India or marketing strategy. Despite the challenges of running an online business, there are still many opportunities available. The four of the biggest challenges ecommerce businesses face:

1. Implementing a content marketing strategy.

2. Building trust through your website.

3. Using big data to gain insights on customers.

4. Integrating mobile into your website.

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Top 8 Ways to increase eCommerce reviews

Online reviews have become an important feature of almost all of eCommerce websites, because they have been proven to boost sales, many shoppers base their decisions to purchase on positive reviews. Because of this, it’s important that you focus on increasing these reviews if you want to take your online business to new heights of success.

·         Offer free credits to customers

·         Increase user engagement

·         Focus on delighting loyal customers

·         Explore email marketing software

·         Leverage social media

·         Enable ratings and reviews on your site

·         Ensure complete customer satisfaction

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Content marketing for eCommerce websites

The most successful eCommerce website development companies in Bangalore already know product descriptions and product images are not enough to land a sale. Content marketing is the business trick of all size and shape use to drive traffic to your stores and land sales.

Video marketing: Video is effective and emotional. Using video to promote your brand, product or services make increase in search engine ranking, CTR, open rates and conversions. 

Blogging:  It helps to drive traffic to your website and convert that traffic into leads. Establish authority through blogging.

Social media marketing: It produce content that users will share with their social network to help your company increase brand exposure and broaden customer reach.

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3 Quick creative content tips for your eCommerce website

eCommerce market is trending at a high pace every day, the companies need to stay active to bag each single chance to serve their potential customers. There are some tips to create your eCommerce website with user-friendly content.

Dynamic Blog

Frequently updated blog section integration into your business website helps it stay active on search engines. Choose blog topics and create the most relevant content, which includes appropriate information and must be fairly easy to read and understand.

Image Sharing

Along with the blog content, you must share one or more relevant images on social media with an added link to the particular blog published on our website. The user searching for a relevant image most likely clicks on it and redirected to targeted blog on your website.

Product Video

You can add product videos on your website, which show its 3D preview. By adding such videos under the product details section on your website, customers can have a better view of the particular product.

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How to make eCommerce customers feel safe

How to adapt your brand’s marketing to online purchases

To ensure the success of your eCommerce website development in UK, you must adapt your marketing to sell on the Internet:           

Ø  Maximize the potential of data

Ø  Take care more than ever of the client

Ø  Use email retargeting

Strategies to increase confidence in your eCommerce

Ø   Use stamps of confidence

Ø  Put your phone number in a prominent place

Ø  Include physical store on Google map with its location

Ø  Include a photo of your team

Ø  Make sure the transaction is made with HTTPS

Ø  Include several payment method

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